Our Leaders & Knowledge

Startup Mentors

Mentors will push you in the right direction and help you to grow your business. Don’t reinvent the wheel, ask your mentor! Get in touch with experts from all different industries to help you get the ball rolling.

How it works?
To find a mentor you can either search by categories, or your gut feeling! Once you spot the right one hit Get in touch and set-up your mentoring right away.

Before You Shine aims to close the gap between the shiny startup world and the rest fo us dreamers with great plans. Therefor we do not charge any fees if you find a mentor through our platform.

Martin Dobrý

Growth, Online Marketing, Web dev

I've worked with companies such as COO ŠKODA AUTO DigiLab, HoppyGo, eBay, Feedo, Wunderman.

I can help you test your value proposition (from PoC to MVP), tune your pitch, online marketing, web/app, UX, preparation for scaling, and prepare you for approaching corporate investors.

I can help with:

Online Marketing, Development, MVP, Scalling

Mentoring in:

Czech, English

Miroslav Vaško

Experienced Talent Acquisition Business Partner and Advisor (ex-Skype)

Experienced Engineering Recruiter & Manager with 15 years of combined in-house and agency experience.Partner to both business and leadership. Assisting technology leaders from initial idea to open a new Engineering office up to setting up a successful and scalable long-term hiring plan (including realistic expectations).Hired and built new teams from scratch for companies such as Skype/Microsoft, Concur Technologies and many others. Currently leading a team of 10 Recruiters in nymble (a recruitment and consulting company - www.nymble.eu), serving a number of local and international customers across EU (well known brands & exciting startups).

I can help to define and set up successful Recruitment/Scale up plan for your company based on your company values and culture, understand the availability and dynamics of talent on both local and international market. How to attract best talent to support your company growth. Define key Recruitment metrics and explain the mistake of underestimating Recruitment in your company.

I can help with:

Technical recruitment, Growth, Scaling, Talent Management

Mentoring in:

Czech, English

Petr Mandík

Startup Expert

Founder of marketing agency and now mainly mentor in startup programs like ESA BIC, CzechStarter, Laboratory of Vodafone Foundation, VŠEM Accelerator and others. I have worked with dozens of startups in different phases (idea, building an MVP, preparing for market entry, preparing for investment).

I can help with moving your company forward, prioritising and going in the right direction. From creating a business plan, preparation for investment and investment, go-to market strategy to product launch. I can also give you great tips around your marketing strategy and its implementation.

I can help with:

Design thinking, Business Plan, Marketing, Go-to market strategy, Fundraising

Mentoring in:

Czech

Majo Moravčík

Product Designer

I feel blessed for the opportunities I had throughout my career ranging from freelance, to digital agency, large company and startups from silicon valley. I worked for companies like GoodData, HackerRank, Circle and helped build productboard from day one. I have been with productboard for 4,5 years and saw the huge growth and managed to help shape the organisation. Building the brand, creating a product people love and growing the team were just few of the responsibilities. I would like to give back to the community and I enjoy mentoring other designers and helping the teams achieve their dreams.

I can help you with feedback for your product, setting up the processes, design strategy, hiring, design team cooperation and coaching for the designers to help them get better in building your product and company.

I can help with:

Product, Design, Branding, Strategy

Mentoring in:

English, Slovak

Pavel Bartoš

Startup Expert

Most of my experience comes from Czech and multinational marketing agencies, now I help startups. I'm a mentor in CzechStarter, ESA BIC, Founders Institute, DEX IC, Vodafone Foundation Laboratory, VŠEM and others. I collaborate with many startups on building their product, business plans, preparation for market entry, raising capital and marketing. I can help you turn your idea to profitable business.

I can help you create your business plan, go-to market or marketing strategy and implement it the best way possible.

I can help with:

Human Centered Design; Business plan; Pitching; Go-to market strategy; Marketing;

Mentoring in:

English, Czech

Andrea Bohačíková

Social Entrepreneur & Community Maker

I'm CEO & Founder M.arter - educational and networking platform for women on parental leave. I also work as Business Manager ASB Contrast - commodity company - specialising in the agro-sector, where I am in charge of business development & business strategy together with the company's business portfolio.

I can help you look at your idea or startup through the eyes of your customers. Find the right unique value proposition and figure out how to best way to deliver it to your customers as well as being adequately paid for it. Together, we can also look at your company's strategy and leadership along with the way you pitch and sell yourself and your startup every day.

I can help with:

Sales, Strategy, Unique Value Proposition, Community

Mentoring in:

Czech

Jan Kříž

Marketing set-upper

I've tried freelancing, small projects, a bank, gastro, agency, my own startup and startup of someone else. I've been working in marketing for the last 7 years. I was in charge of business development in digital agency and in recent years I have been CMO of UP21 incubator.Primarily, I will help you to set the company's marketing strategy.

I can help you break down your customers' business cycle and define conversion channels based on the results. I can give you also a feedback on the product / service as such and help define the value for each customer segment.

I can help with:

Marketing, Strategy, Business Development

Mentoring in:

Czech

Klára Horton

Experience | People | Growth

With experience from various positions in HR/People Operations, Talent Management, Community and Customer Success including workshop facilitation and training over 400 employees and clients. Currently as the Head of Community and People, I am as managing the Customer Experience team at Spaceflow along with the company’s culture, people operations and processes. Apart from my work experience I help startups and other companies to set-up their HR, brand and culture. I’m also the Founder of a startup community Before You Shine.

I help fast-growing companies create amazing employee experience and define their culture in all shapes and forms. Let’s talk about your People operations!

I can help with:

Customer Success, Operations, People, Culture

Mentoring in:

Czech, English

Pavel Jiránek

VC Investor

At Credo Ventures, we want to source and work with the most talented and ambitious founders in the CEE region. My responsibility is to cover the Czech market and consequently assist our portfolio companies with their scaling and expansion efforts. As a first step, however, I want to build relationships early on and prepare the companies for raising their first venture capital.

I can help the founders with setting up company ownership structures, preparation for the fundraising process, financial modeling, business models and the creation and management of ESOP.

I can help with:

VC, Venture Capital, Ownership Structure, Term Sheet, Fundraising, Pitch Deck

Mentoring in:

English, Czech

Jiří Nečas

Employer Branding & Community Building

I am enthusiastic about building communities and organising events that connect people and benefit the society. I am currently working at Kiwi.com, one of the fastest growing technology companies that improves world travel.

My job is to build the Kiwi.com brand as an interesting technology employer to improve recruitment. I do this by strategically building the Kiwi.com community, managing marketing channels, and through planning and organising IT conferences, hackathons, training programs, meetups and competitions. Last year we organized more than 160 events in 23 countries in a five-member team.

I've been working with communities since I worked on a project from Google - Digital Garage, which successfully trained over 20,000 students and companies, as well as a student project Lidé z Praxe that puts theory and practice together through student discussions, meeting with inspiring personalities, and whose channel has over 2 million views on YouTube.

I can help your company with employer branding strategy, marketing strategy, building relevant communities, organisation of events, project management, speaking and giving lectures in public

I can help with:

Employer Branding Strategy, Marketing Strategy, Communities, Event Management

Mentoring in:

English, Czech

Soňa Tkáčová

HR & Psychologist

I started as an IT recruiter in REED a couple of years ago but always wanted closer contact with candidates. My journey continued to Inventi, a consultancy company, where I worked as an HR Specialist and Account manager, though I still aspired to not only hire candidates but to also take care of them once they started working. I landed a spot as an HR Manager in Storyous, where I am now, and worked my way up to the Head of HR. Thanks to this opportunity, I am able to closely cooperate with my colleagues on recruitment and hiring, onboarding, the company culture, employee engagement and satisfaction, various events from team buildings to All Hands meetings, and much more.

I have been studying psychology full-time the entire time and am currently in training to become a Clinical Psychologist and another training to be a psychotherapist. My personal deep interest in psychology helps me connect and understand candidates, colleagues, and managers with ease, even in critical situations.

I can help with:

Onboarding, Psychology, Hiring processes, People operations/HR, Event management

Mentoring in:

English, Czech

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